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CUSTOMER STORIES

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How Raymond James Built a Data-Driven System for Evaluating Space Requests

  • Graphic icon representing financial services industry
    INDUSTRY

    Financial Services

  • Graphic icon representing multi building deployment
    IMPLEMENTATION:

    Multi-building Deployment

  • Graphic icon representing company size and employee count
    COMPANY SIZE:

    15,000+ Employees

  • Graphic icon representing workplace design and occupancy planning
    USE CASE:

    Workplace Design & Occupancy Planning

  • Graphic icon highlighting space capacity threshold results
    KEY RESULT:

    At 70% Capacity Usage, Raymond James Now Knows a Room Is Truly Over Capacity, Not Just Busy

The Challenge

After consolidating four smaller offices into four floors on Park Avenue, Raymond James needed to ensure effective space utilization across team neighborhoods. The VP of Real Estate faced a familiar challenge: business units requesting additional conference rooms based on emotion and anecdote rather than data. Without a fact-based framework, every space request became a political negotiation.

Employees working in a busy collaborative workplace area
Modern conference room equipped with video conferencing tools and sensors

The Solution

Raymond James installed VergeSense throughout the office, including meeting rooms, workstations, cafes, offices, and trading desks. They used usage maps to understand how neighborhoods and shared spaces were used over time, and benchmarked conference room data to identify that employee complaints typically arose when utilization reached the 70% threshold.

During a renovation in St. Petersburg, Florida, the team used VergeSense to measure usage on both busy and quiet days to inform future design strategies. After converting 30% of conference rooms to Zoom rooms, they monitored actual usage for 90 days to validate the change.

The Results

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70%

Conference Room Usage Threshold Identified

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15%

Avg. Meeting Room Utilization

Icon illustrating thirty percent of conference rooms converted to Zoom rooms
30%

Conference Rooms Converted to Zoom Rooms

Data showed there was sufficient conference room capacity even at peak times: average utilization was just 15%, with peak mid-week usage at 53%, and 100% utilization occurring for only 1% of working hours. This gave the VP of Real Estate the evidence to decline unnecessary expansion requests.

The outcome was more than a single decision — it established a data-backed system for evaluating all future space requests, replacing emotional negotiations with transparent, fact-based conversations.

A renovated office neighborhood with flexible seating and meeting spaces

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